Ying Bee Company

About us

Our history and timeline

Introduction

Ying Bee is a leading market distributor of Fast-moving consumer goods (FMCG) in Brunei since 1932. We work the details to ensure that the customers and businesses in Brunei have access to a diverse range of quality products at competitive prices. We also provide logistic solutions to ensure the products arrive at the right time at the right places.

Distribution Channels

We actively collaborate with business of all sizes on a regular basis. Our customer base has over 400
retailers and over 300 FoodService or Hotels, Restaurants and Catering (HoReCa) in Brunei.

YB_Mordern trade
Modern Trade
YB_General
General Trade
YB_Services
Food Service

Services We Provide

YB_Logistics solution
Logistics Solution

Ying Bee has warehousing capacity managed by an in-house logistics team to provide products storage facilities for our customers. This includes both ambient and air-conditioned rooms suitable for ambient, air-conditioned, chilled, and frozen products.

YB_Marketing
Marketing Solution

We have a proven track record of successfully developing brands in Brunei. Many of them have become market leaders in their respective categories. We work with retailers, customers, influencers, and brand owners to determine the suitable marketing activities for each brand.

The story of how
we got started on Ying Bee

Chop Bee Seng was founded by the late Pehin Dato
Temanggong Dato Paduka Awang Lim Teck Hoo in 1932.
January 1932
Introduced

Chop Bee Seng was founded by the late Pehin Datu Temanggong Dato Paduka Awang Lim Teck Hoo in 1932.

January 1960
Introduced

Awarded exclusive distributorship for Ajinomoto

January 1980
Introduced

Expanded distribution to Snacks and Edible Oil

January 1980
Introduced

Began operations in food and service distribution.

January 2014
Introduced

Expanded operations to include chilled and frozen logistics.

2001-2024

Achieved record sales.
Actively managing product portfolio to bring the best to Brunei.

Get Only The Best From Us

We are constantly looking for new partners who share the same passion and long-term vision to develop brands in the FMCG industry. We believe we have a unique advantage in terms of integrated logistics from ‘port-to-shelf’ and brand development capabilities.